Recently I got to speak to Will Venn about the use of gamification, or the use of game-like elements in spaces other than games to engage people in activities such as fitness. Alongside some other specialists in areas such as health, I got to talk to Will about the difference between game design and gamification.
I got to talk about the very cool Zombies, Run! game, and how it, and Pokemon Go! Addressed the Covid pandemic by adapting their game design to align with lockdown requirements. I also got to speak about the way in which engaging players through a storyline or a narrative can help modify an individual’s perception of physical activity – actually making our brains feel as though the exercise doesn’t involve as much exertion!
You can read the article here: https://www.unisa.edu.au/connect/enterprise-magazine/articles/2024/like-to-run-or-running-for-likes-how-the-gamification-of-fitness-apps-motivates-movement/